The current onboarding flow for App Platform has a 34% completion rate and takes the average user 5 minutes to complete due to lack of clarity and too many steps.

Approach

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There is a flow per each deployment method when creating an app and adding app resources post-creation. Flows are focused on one source at time.

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Pros:

• More focused flow with discreet paths
• Reduces complexity when adding resources
• Same flows can be used post-app creation

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Cons:

• Less flexibility in adding many sources at once
• Leads with deployment method vs. resource type
• Can be interpreted that only one deployment method can be used in an app

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A clear and concise flow

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I created a flow that emphasized simplicity and clarity, using methods like progressive disclosure and summarization.

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Usability testing

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I tested a few ideas with users to optimize for ease of use, speed, and clarity.

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Clear next steps

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To mitigate concerns over not being able to import from multiple sources during the initial create flow, I made it more clear to users what to do next.

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Improving conversion will lead to major revenue impact for the platform as a whole. The company plans to position App Platform as a primary starting point for developers, making it all the more important to improve the onboarding flow.