Levanta is a leading affiliate marketplace platform. They aim to bring creators and brands together in a single place to optimize commissions and brands’ affiliate marketing revenue.
Content creators focus on high-profile brands due to commission structures, making it hard for smaller brands to gain traction.
Content creators and small brands looking to kick-start their affiliate marketing campaigns.
Give brands the ability to propose creator content for a flat fee.
Starting from a very basic ask to reduce churn by providing a way for smaller brands to request content directly, I led a design workshop with leadership, quickly created an AI prototype with Figma Make, then worked closely with 2 developers to implement the build in less than 3 months.
Addressing all primary use cases and flows, while maximizing the total addressable market value.
Addressing user needs beyond the main product flow in order to increase adoption.
Working closely with just 2 engineers, we built this extremely complex application in just 3 months (vs the projected 6-8 months). The engineers attributed the speed to the AI prototyping work I did, as well as my detailed designs that addressed all of the user flows, states, and edge cases. This product is a huge milestone for the company, having great potential to increase their TAM and reduce churn for both brands and creators on the platform.
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